Le Cartable 🎒

Newsletter: Le Cartable

The challenge: redesign the outdated visual identity of a website by creating a Brevo newsletter.

The project takes the form of a single-page layout. I wrote all editorial content and designed desktop and mobile mockups before coding the newsletter on Brevo and developing the web version in HTML5/CSS3.

The selected website : Le cartable des compétences psychosociales.

Colors

#052A4B

#0B4895

#FDBC47

Typography

Creation process

Wireframe

Maquette

Mockup

Final mockups

What I Learned

This project taught me the crucial importance of white space in design: my first version, overloaded with colors and gradients, received key feedback from my professor about the need to "let the design breathe." By reducing the orange gradient to the margins and freeing up the white space for content, I discovered how a clean visual hierarchy strengthens the message.

I also learned how to make editorial choices on a single page — selecting essential information to avoid overwhelming the user. It was my first real immersion in Brevo, and it showed me the logic behind professional email marketing tools.